Month: February 2021

Thought Leadership Branding

According to the Bureau of Labor statistics, you’ll find over 385,000 insurance sales representatives in the US, using a mean average salary of just over $67K. Of course it’s actually not perfectly linear in case we simply divided the 385,000 by 50 we’d have a mean average of 7700 agents per state, but this is not how it works. In some states like Florida, California and Texas you can find in excess of 30,000 agents.

As the numbers display there’s a myriad of competition on the market. That is evidenced by way of a massive amount of white noise. So, exactly what do prospects really hear? Can they patiently weed from the white noise and look for the answers they want?

No and No they can not, and in addition they take the simplest default position that’s tuning out. It is easier to totally disregard the issues than battle from the white noise and confusion. Sadly, this is our fault. The public needs the financial solutions you can expect and it is imperative that people find a way to communicate these complaints in order to give the proper solutions.

We are now living in the richest nation would be the world, many repeat the wealthiest nation inside history of human civilization. And yet we suffer the best rate of monetary illiteracy inside the world. This difficult paradox causes such results as 95% of most those who reach age 65 and older are generally dead, dead broke or financially dependent and worse yet totally financially reliant on the government. Only 5% reach 65 and older in a state of economic independence. We are the gatekeepers who will be responsible for helping people attain financial independence. Forget about retirement and many types of the other catch phrases mired within the white noise. It is and also has been about simply helping people create financial independence, all else is fluff.

How then would you like to step outside of the bloating crowd promoting the many white noise? What makes you different? How evident is difference and can it connect, inform, resonate and motivate?

I submit to you the more effective and efficient differentiation may be the perception of authority. People search out authorities, they trust authority. When I mention authority I’m not discussing some volume of bureaucratic power, I’m discussing the feeling of thought leadership. You become the recognized authority as part of your local community. By proper positioning after that you can take your essence of authority in the united states.

If it’s opened give it your all this strategy search for the next article on this series, when I will layout a strategic intend on how to develop a thought leadership branding position.

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